September 2017
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How to use Social Media for Marketing

Isn't that hard

Social Media can be an effective way to get traffic to your website, meet people in your industry, and connect with others. However, many people and companies aren't using it very effectively. This article will show you some good ways to use the two biggest Social Networks (Facebook and Twitter) as well as give you some bonus tips on other ways you can connect with people online. I will be using the travel industry as an example but nearly everything I suggest can be applied to multiple industries and niches.

Facebook can be a good way of extending the reach of your blog and sharing it with your family and friends (if your ready to take that step). I suggest that you set up a Facebook page as the home for your blog on Facebook. You can set your blog posts to automatically post to this Facebook page. Once your page is set up, you might want to look into creating a custom landing page. The default landing page for new people is your wall. This is filled with information and can turn people off meaning they'll never come back. A landing page is specially designed to give people more information about what to expect from your page and encourage them to "Like" it.

Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.

Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You are trying to get people to interact with your page instead of just lurk.

Twitter is another excellent tool for networking, especially amongst the travel community.

There are discussions about travel going on all the time. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador

Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thoughts or advice. Your goal is to start building relationships online with people so that they will in return check out your site or share your links.

One last way to connect with people who have similar interests online is through the use of forums. Forums are getting followers on instagram online discussion groups usually based around particular topics or industries. A great travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meet people with similar goals, feelings, and desires. You can get and give travel advice, meet new people to travel with, or purchase instagram followers just swap travel stories. These types of forums exist for almost every industry/niche imaginable. They are usually free to join and you can link back to your site from them in your signature. They can be a very good way of getting targeted traffic to your site as well as getting the word about your product or service without seeming spammy.

Hopefully this article can give you some ideas on how you can use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples from the travel industry but the strategies outlined can be applied nearly anywhere on the web. So get out there and start getting social!

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Miller, Molson marketing strategy vital to merger

Key to the success of the proposed joining of the U.S. beer operations of SABMiller sap and Molson Coors tap will be coordinating their marketing clout to rival Anheuser-Busch bud.

A-B, No. 1 in the U.S. beer market with nearly a 50% share, spent about $511 million on advertising last year, according to TNS Media Intelligence. That dwarfs the spending of either No. 2 SABMiller or No. 3 Molson Coors, which total about 30% of the market. But combined, their ad spending was about $422 million.

That firepower could set off a real battle, likely to be fought online as much as on TV.

"This could reopen the beer wars, but looking at the audience, this can be as much a digital battle as in traditional media," says Brad Adgate, director of research for ad buyer Horizon Media. "The heaviest beer drinkers tend to be the same young men who are consumers of new media."

Ad tracker Jupiter Research reports that males ages 25 to 34 watch less TV than average consumers -- 14 hours vs. 18 hours -- and spend more time on the Internet -- 20 hours vs. 18 hours.

Target-market males "use it for work and play, and are more adaptive of 1000 instagram followers devices like iPhone and BlackBerry to access the Web on the go," says Emily Riley, an advertising analyst with Jupiter.

TV gets about 75% of the ad expenditures, TNS says. Brewers wouldn't say how much of the rest they devote to online.

But A-B -- a master TV advertiser with events such as the Super Bowl locked up in long-term deals -- has gone flat online with its costly, high-profile Bud.TV.

Miller Lite had online success last year with its TV and Web "Man Laws" campaign. Young male users created and posted hundreds of rules on the site. Miller also showed innovation in TV spending recently, getting its fast-growing Miller Chill, brewed with lime and salt, written into a Late Night with Conan O'Brien script.

Coors Light's novel Happy Hour campaign this year included a "4:53 Silver Bullet train" shooting across websites popular with men ages 21 to 34. In August, it shifted gears to sponsor's Fantasy Football corner.

A-B, meanwhile, is closing in on decision time for Bud.TV. The entertainment site has failed to get hoped-for traffic, and A-B executives have said they may abandon it or shift its content -- such as comedy, style, dating and entertainment videos -- to A-B or other sites.

Pending regulatory approval, SABMiller and Molson Coors expect their Miller Coors U.S. venture to be final by mid-2008.

Though A-B seems more vulnerable online than on TV, the rivals aren't saying if they will try to fight the new beer wars in cyberspace.

"Non-traditional media continues to grow, and we are exploring it," says Julian Green, a spokesman for Miller. But, he adds, "It's too early to tell in terms of how the philosophies of each company in terms of media spending will come together."

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Social media strategy has to be two-way.

Byline: Ben Hatton

A PRESENCE on social networks, particularly Facebook, is a must for any consumerfacing brand, but just being there isn't enough.

The need for engaging and creative digital content has never been more pertinent as brands look to build their marketing activity around where their audiences are spending their time.

The best Facebook and Twitter pages are those that encourage two-way dialogue with users, know their audiences well and stay relevant, as opposed to short-term messages that " are used to simply promote products or services.

Revolution Vodka Bas rs is a good example of how a brand successfully uses social media to connect with its audience.

The brand has 240,000 Facebook fans and is constantly evolving its social media strategy to generate customer loyalty and drive sales.

Its latest initiative is a three-month summer campaign that encourages people to share content using integrated Facebook, Twitter and MMS messaging.

By uploading pictures of themselves, users enter a competition to win a number of prizes including a VIP holiday to Ibiza and an iPad 2. Revolution's success is based on its ability to engage users by encouraging them to take ownership of the brand, join the conversation and spread the "Revolution word" to their peers.

For national brands, it's important to localise content, which is something the vodka bar chain does really well.

With evolving strategies, clever branding and copywriting, it continues to gain stand out from competitors in the social media field.

Where social media is concerned the pages that thrive and are well received are the ones that demonstrate a strong knowledge of their target audience, cater to them and constantly stay relevant.

To succeed, online brands need to create a stand-out presence, one that will capitalise on the opportunities to engage audiences. * INTERNET entrepreneur Ben Hatton is founder and managing director of Liverpool agency Rippleffect. Link to Rippleffect on Twitter @rippleffected


No portion of this article can be reproduced without the express written permission from the copyright holder.

Copyright 2011 Gale, Cengage Learning. All rights reserved.

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3 Common Mistakes Made While Using Twitter for Social Marketing

Using social networking sites for marketing purposes can be a very rewarding investment of time, providing you do it correctly. It's not as easy as signing up for twitter and putting a link to your company's website, that will get you one or two clicks at the most. It takes a lot of hard work and research in order to establish a strong social networking presence, and along the way there is a lot of easy ways to make mistakes. Generally, there are three areas where a company can make these mistakes.

1. Spam

You don't appreciate spam in your inbox, so why would your customers? No one wants to open up twitter and find a hundred and one tweets in their feed consisting of only links to Take it slow, and don't update your status with a link unless something new is available or there is an event they need to know about. Limit it to three tweets a day during usual circumstances. During an event or contest tweet as much as you like, but remember not to overdo it! Over tweeting will lead to a permanent ban from twitter, and a negative view towards your brand from the people who were spammed.

2. Few Tweets

Tweeting too much isn't good, but tweeting once a week won't do you very good. In order for people to find you on twitter, you need to have your description filled out and many tweets containing relevant keywords and links (used in context of course). If you only have ten tweets no one will know what you are about! Most 'twits' follow well over 100 other 'twits' so if you only update your status every now and then, no one will see it in their feed. It will be drowned out by all the other tweets.

3. No Marketing

Just because your twitter account is to market your main website doesn't mean you shouldn't market your twitter account. Link to it on your main website and let people know. For example, at the bottom of this page you will see Infobarrel has their Feed, Facebook and Twitter links. This drives more people to their social network pages, and in turn their friends and their friends and their friends.... It goes on.

So there you have it, three things to avoid when using Twitter for social network marketing. Make sure you stay away from those methods and your marketing should be a success. Other than those, use getting followers on instagram your head and seriously consider that if you were the consumer, would you appreciate your companies methods?

Happy Marketing!

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