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Mar182015

Racism, Prejudice and Oppression in the Information Technology and Social Media Marketing



Monday, November 08, 2010



The Information Technology (IT), Social Media Marketing, and Cloud Computing has become a White only Club, that will accept a foreign employee before an African American professional with the same qualifications, experience, certifications, and interpersonal skills.

In 2009 the percentage of African Americans to European Americans in the Information Technology (IT) sector was 3% out of 100%. This percentage indicates a huge disparity in the industry. In 2010 we have seen racism, prejudice, hatred, and oppression within the Information Technology, Social Media Marketing, and Cloud Computing sectors on an all time rise. As we approach 2011, things are not looking much better.



Lets take a closer look at the situation. There are many African Americans with IT Certifications, College and University degrees in Computer Science and Management Information Technology (MIS), however, they are not being hired into IT firms. 

Many companies say, that there are not enough African Americans that pursue degrees and obtain certifications in the Information Technology Sector. This is just not the case. Many companies seek any reason they can not to buy instagram followers hire African Americans into their companies, which is worst for African American men.

Why is it buy instagram followers harder for African American men to obtain key positions in IT companies? 

I believe it to be a simple matter of established hiring quotas. A company can hire a minority woman which will satisfy two quotas: # she is a woman and #2 she is a minority. Therefore, from their perspective this is a much better situation. 

In addition, many companies do not like to see an African American with no criminal background, no drug abuse problems and history. They become angry at the fact that African Americans are now keep their children out of jail and prison and not allowing them to break laws and get a felony (criminal record). Why? Simple, they cannot use these two factors to deny giving them the position within their companies. It is so much easier to deny giving an African American a job by using this against them.

In addition, many IT companies don't want African Americans to come into the sector out of pure fear, prejudice and hatred. The Information Technology sector is more often than not, seen as a European American only "club", indeed the IT sector became the 19th and 21st centuries breeding ground for racism, prejudice and oppression.

The racism in the Information Technology (IT) sector has infected the Social Media Networking, and Cloud Computing sectors as well. 

In New York City (NYC) Information Technology (IT) and Social Media Marketing  (SMM) companies are seen as racist organizations. Many of these companies are practicing a from of segregation and oppression, which can be seen in their hiring and promotion practices.

THE TOKEN

Some IT, Social Media and Cloud Computing companies may hire one or two African Americans just to say, look we are "not" racist, we have African Americans working for the company. However, if asked how many out of the hundreds or thousands, they say they cannot divulge that information. 

DON'T ALLOW THEM TO GET EXECUTIVE POSITIONS

Many of the Information Technology (IT), Social Media Marketing (SMM), and Cloud Computing companies that do hire African Americans keep them in certain positions within the company, such as Help Desk Support, Network Administrator, etc.., and not allow them to be promoted into positions such as: Chief Technology Officer (CTO), Chief Information Officer (CIO), Chief Operations Officer (COO), President of Information Technology, and Vice President of Information Technology, because these are seen as European American ONLY positions.

Some will argue the fact that the United States of America now has an African American president, however, this is NOT enough. Racial practices are still prevalent in IT, Social Media, and Cloud Computing. 

THE INTERVIEW PROCESS

Another aspect of the social illness affecting the Information Technology (IT), Social Media Marketing (SMM) and Cloud Computing sector is the interview process for African Americans.

Once a company learns that they cannot find a real reason not to hire the African American professional, after weeks of interviewing, they are left with only one recourse, to say, "we have decided not to fill that position at this time." I encourage an African American professional facing this issue to consult with the EqualEmployment Opportunity (EEO), NAACP, and a Civil Rights Attorney to launch an investigation into that company. If they filled the position with someone else, they have to prove in a court of law why they did not hire you. 

IT IS TIME FOR REAL CHANGE

 Technology has moved forward at an exponential rate, however, social acceptance, fair and impartial treatment, and "true" Equal Employment Opportunity (EEO) has not. Show me a technology, a software program, a IT platform that can root out the prejudice, hatred, oppression, and racism from not only the Information Technology (IT), Social Media Marketing (SMM) and Cloud Computing (SaaS, IaaS, PaaS, DaaS, MaaS) sectors but also root out these ills from society as a whole and I will show you a company that has truly changed the world and made it better.

What are your thoughts on this subject?

http://socialforce.hubpages.com/hub/Racism-Prejudice-and-Oppression-in-the-Information-Technology-and-Social-Media-Marketing




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Mar172015

'Hispanicize' founder recalls how popular gathering began as a modest experiment



It was an experiment at first.

What would happen if Latinos on the front lines of news, social media and marketing came together under one roof?

Slightly more than 250 people showed up in South Florida six years ago to the first "Hispanicize" event, the brainchild of media entrepreneur Manny Ruiz.

Ruiz, 45, was looking for the next chapter in his life, which had taken him on a variety of twists and turns - from award-winning reporting at The Miami Herald, photographing models and weddings, public relations and multi-marketing startups.

The Hispanicize gathering (he loathes the word "conference") showed Ruiz that he was onto something, and proved that there was a void that begged to be filled.

Now, some 2,000 people attend the weeklong Hispanicize event, typically held at the Intercontinental Hotel in Miami.

The event draws some of the getting followers on instagram country's top Latino influencers in media, blogging, technology and marketing. Celebrities also appear. Some who have been at Hispanicize in years past include musician Sheila E., Emilio Estefan and Cesar Millan, better known as the "Dog Whisperer." This year, Don Francisco, the host the variety show "Sabado Gigante," will be at the event to receive an award.

Ruiz aims to have people who attend Hispanicize be "inspired, empowered and network" for the rest of the year, he said. "It's the place to launch new services, films, it brings so much of the world of influencers in journalism, social media."

He would like Latinos to have the same kind of support system and connections that other groups have in the United States.

"Sometimes we get taken advantage of because we're humble, or we lack the maturity (as a group) to support each other," Ruiz said.

Sessions at Hispanicize events offer hands-on training as well as displays of works by Latinos.

Ruiz, who has an interest in some day working on films, has been insinuating musical performances and film screenings in the weeklong event.



"We believe Latinos will make their mark when (the larger society) likes our music, our films," said Ruiz, the father of four children. "The more we can infiltrate the general culture with our music, our tastes, our values" the more influence Latinos will have.

He said he likes to showcase things about Latinos that are "very American."

"We're hard-working, we're humble," he said. "At Hispanicize, it's about showing our positive impact."

Hispanicize attracts many media professionals who hope to launch their own platforms one day, perhaps a blog or website.

Ruiz can hold himself up as an example of someone who has crossed over successfully, more than once.

In 2008, he sold some business ventures, including Hispanic Wire, to PR Wire for $5.5 million - a real feat for someone who grew up in a blue-collar home.

"My family is not one of the families that came from Cuba with the skills or degrees to make money, or the pedigree," he said, "I'm very proud of that."

Though he is seen by many as an entrepreneur, and successful event organizer, Ruiz sees himself first and foremost as a journalist.

It is journalism, he said, that was there at an important time in his life - the rough years when he was in high school, and suffering under bullies.

"My main bully, in the 10th grade, humiliated me in front of girls, he'd spit in my ear," Ruiz recalled. "It was so bad I had suicidal thoughts. That year of my life was so dark, yet it was a year that defined me."

Reporters descended on the private school he attended to write about the abusive environment, and although they did not write his story specifically, they captured the toxic environment that he understood too well, and its ramifications.

The school, it turned out, was a last get followers on instagram fast stop for youths who had been expelled from other schools for creating problems.

"If you were a bad kid, but if your parents had enough money to put you in private school, they put you in that school," Ruiz said.

Parents such as Ruiz's, who put their children in the private school, which was the most affordable in Miami, had been unaware of the dysfunction within its walls.

"I saw journalists as liberators," he said, "and people who opened the truth to the world."

"The story they were telling about others was my story, it was not far from what I was going through."

He's not reporting anymore, but he still sees his duty as helping to enlighten, to show options and to help lift others, especially his fellow Latinos.

At the event, he said, "I give a full range of spectrum to different voices, even things I don't fully agree with."

Elizabeth Llorente can be reached at elizabeth.llorente@foxnewslatino.com. Follow her on

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http://latino.foxnews.com/latino/lifestyle/2015/03/13/hispanicize-founder-recalls-how-popular-gathering-began-as-modest-experiment/




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Mar162015

How to use Social Media for Marketing



Isn't that hard

Social Media can be an effective way to get traffic to your website, meet people in your industry, and connect with others. However, many people and companies aren't using it very effectively. This article will show you some good ways to use the two biggest Social Networks (Facebook and Twitter) as well as give you some bonus tips on other ways you can connect with people online. I will be using the travel industry as an example but nearly everything I suggest can be applied to multiple industries and niches.

Facebook can be a good way of extending the reach of your blog and sharing it with your family and friends (if your ready to take that step). I suggest that you set up a Facebook page as the home for your blog on Facebook. You can set your blog posts to automatically post to this Facebook page. Once your page is set up, you might want to look into creating a custom landing page. The default landing page for new people is your wall. This is filled with information and can turn people off meaning they'll never come back. A landing page is specially designed to give people more information about what to expect from your page and encourage them to "Like" it.

Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.

Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You are trying to get people to interact with your page instead of just lurk.



Twitter is another excellent tool for networking, especially amongst the travel community.

There are discussions about travel going on all the time. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador

Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thoughts or advice. Your goal is to start building relationships online with people so that they will in return check out your site or share your links.

One last way to connect with people who have similar interests online is through the use of forums. Forums are getting followers on instagram online discussion groups usually based around particular topics or industries. A great travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meet people with similar goals, feelings, and desires. You can get and give travel advice, meet new people to travel with, or purchase instagram followers just swap travel stories. These types of forums exist for almost every industry/niche imaginable. They are usually free to join and you can link back to your site from them in your signature. They can be a very good way of getting targeted traffic to your site as well as getting the word about your product or service without seeming spammy.

Hopefully this article can give you some ideas on how you can use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples from the travel industry but the strategies outlined can be applied nearly anywhere on the web. So get out there and start getting social!




http://www.infobarrel.com/How_to_use_Social_Media_for_Marketing




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Mar132015

Miller, Molson marketing strategy vital to merger





Key to the success of the proposed joining of the U.S. beer operations of SABMiller sap and Molson Coors tap will be coordinating their marketing clout to rival Anheuser-Busch bud.

A-B, No. 1 in the U.S. beer market with nearly a 50% share, spent about $511 million on advertising last year, according to TNS Media Intelligence. That dwarfs the spending of either No. 2 SABMiller or No. 3 Molson Coors, which total about 30% of the market. But combined, their ad spending was about $422 million.

That firepower could set off a real battle, likely to be fought online as much as on TV.

"This could reopen the beer wars, but looking at the audience, this can be as much a digital battle as in traditional media," says Brad Adgate, director of research for ad buyer Horizon Media. "The heaviest beer drinkers tend to be the same young men who are consumers of new media."

Ad tracker Jupiter Research reports that males ages 25 to 34 watch less TV than average consumers -- 14 hours vs. 18 hours -- and spend more time on the Internet -- 20 hours vs. 18 hours.

Target-market males "use it for work and play, and are more adaptive of 1000 instagram followers devices like iPhone and BlackBerry to access the Web on the go," says Emily Riley, an advertising analyst with Jupiter.

TV gets about 75% of the ad expenditures, TNS says. Brewers wouldn't say how much of the rest they devote to online.

But A-B -- a master TV advertiser with events such as the Super Bowl locked up in long-term deals -- has gone flat online with its costly, high-profile Bud.TV.

Miller Lite had online success last year with its TV and Web "Man Laws" campaign. Young male users created and posted hundreds of rules on the site. Miller also showed innovation in TV spending recently, getting its fast-growing Miller Chill, brewed with lime and salt, written into a Late Night with Conan O'Brien script.

Coors Light's novel Happy Hour campaign this year included a "4:53 Silver Bullet train" shooting across websites popular with men ages 21 to 34. In August, it shifted gears to sponsor Foxsports.com's Fantasy Football corner.

A-B, meanwhile, is closing in on decision time for Bud.TV. The entertainment site has failed to get hoped-for traffic, and A-B executives have said they may abandon it or shift its content -- such as comedy, style, dating and entertainment videos -- to A-B or other sites.

Pending regulatory approval, SABMiller and Molson Coors expect their Miller Coors U.S. venture to be final by mid-2008.

Though A-B seems more vulnerable online than on TV, the rivals aren't saying if they will try to fight the new beer wars in cyberspace.

"Non-traditional media continues to grow, and we are exploring it," says Julian Green, a spokesman for Miller. But, he adds, "It's too early to tell in terms of how the philosophies of each company in terms of media spending will come together."

http://abcnews.go.com/Business/story?id=3738961


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Mar132015

Social media strategy has to be two-way.



Byline: Ben Hatton

A PRESENCE on social networks, particularly Facebook, is a must for any consumerfacing brand, but just being there isn't enough.

The need for engaging and creative digital content has never been more pertinent as brands look to build their marketing activity around where their audiences are spending their time.

The best Facebook and Twitter pages are those that encourage two-way dialogue with users, know their audiences well and stay relevant, as opposed to short-term messages that "butcherwonderland.wordpress.com are used to simply promote products or services.

Revolution Vodka Bas rs is a good example of how a brand successfully uses social media to connect with its audience.

The brand has 240,000 Facebook fans and is constantly evolving its social media strategy to generate customer loyalty and drive sales.

Its latest initiative is a three-month summer campaign that encourages people to share content using integrated Facebook, Twitter and MMS messaging.

By uploading pictures of themselves, users enter a competition to win a number of prizes including a VIP holiday to Ibiza and an iPad 2. Revolution's success is based on its ability to engage users by encouraging them to take ownership of the brand, join the conversation and spread the "Revolution word" to their peers.

For national brands, it's important to localise content, which is something the vodka bar chain does really well.

With evolving strategies, clever branding and copywriting, it continues to gain stand out from competitors in the social media field.

Where social media is concerned the pages that thrive and are well received are the ones that demonstrate a strong knowledge of their target audience, cater to them and constantly stay relevant.

To succeed, online brands need to create a stand-out presence, one that will capitalise on the opportunities to engage audiences. * INTERNET entrepreneur Ben Hatton is founder and managing director of Liverpool agency Rippleffect. Link to Rippleffect on Twitter @rippleffected

COPYRIGHT 2011 MGN Ltd.

No portion of this article can be reproduced without the express written permission from the copyright holder.



Copyright 2011 Gale, Cengage Learning. All rights reserved.

http://www.thefreelibrary.com/Social+media+strategy+has+to+be+two-way.-a0259270076




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